First Alfa Romeo 4C Promo Touts Brand's Return to the U.S., Configurator Launches in June
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There's a lot to like about the production Alfa Romeo 4C, from its ultra-lightweight construction that uses carbon fiber components to keep the dry weight at a surprisingly low 895kg or 1,973 pounds, to its nicely crafted body, and one thing to hate: those spider eye-style headlamps that look like a bad afterthought.
There's a lot to like about the production Alfa Romeo 4C, from its ultra-lightweight construction that uses carbon fiber components to keep the dry weight at a surprisingly low 895kg or 1,973 pounds, to its nicely crafted body, and one thing to hate: those spider eye-style headlamps that look like a bad afterthought.
Of course, it could be just us and a bunch of other gearheads we talked to and who said the same thing, so if you disagree, don't be shy to share your feelings in the comments.
Now, the reason why we're coming back to the 236HP (240PS) Alfa 4C that was unwrapped earlier today at the Geneva Auto Show isn't to talk about its lights, but to tell you that the Italian brand has released the first promotion videos of the mid-engine sports car, and launched a primitive online configurator.
Alfa tells us in one of the videos that the full-spec configurator will be available in June. The one that's online now, only gives the chance to choose from two colors for the body and interior trim.
At Alfa Romeo's Geneva motor show press conference, the Italian company's CEO Harald Wester confirmed the 4C's North American premiere at the Los Angeles Auto Show in November, with first deliveries before the end of the year.
While Alfa won't reveal pricing for the United States until the LA show, Wester did say that the 4C Launch Edition shown in Geneva will be priced at €60,000 (US$78,000) in Europe where it goes on sale in September.
Iron Man 3 Approves 2014 Audi R8 in New Promo
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Just like kids who can't resist wearing an Iron Man's plastic mask, Audi too can't stop associating itself with the Marvel comics superhero and the third film in the Iron Man franchise that will see Tony Stark, played by actor Robert Downey Jr., using a battery-powered R8 e-tron coupe for his casual strolls around town.While the movie won't be out until May 3rd, Audi is using its product placement in the movie to promote the launch of the updated 2014 model year R8 that went on sale in the States today, through a new online advertisement. The funny thing about this ad is that, Audi didn't exactly created it from scratch, but instead used most of the scenes from this commercial, adding in the Iron Man references...
The 2014 R8 comes with some light cosmetic tweaks inside and out, including the use of newly styled LED headlamps and taillights, plus more importantly, the introduction of a newly available seven-speed S tronic transmission across the range that improves the 0-60 mph time by 0.3 seconds on the 550hp R8 V10 Plus.
Pricing for the refined model start from $114,900 for the V8-powered coupe and rises to $179,645 for the V10 Plus.
Just like kids who can't resist wearing an Iron Man's plastic mask, Audi too can't stop associating itself with the Marvel comics superhero and the third film in the Iron Man franchise that will see Tony Stark, played by actor Robert Downey Jr., using a battery-powered R8 e-tron coupe for his casual strolls around town.While the movie won't be out until May 3rd, Audi is using its product placement in the movie to promote the launch of the updated 2014 model year R8 that went on sale in the States today, through a new online advertisement. The funny thing about this ad is that, Audi didn't exactly created it from scratch, but instead used most of the scenes from this commercial, adding in the Iron Man references...
The 2014 R8 comes with some light cosmetic tweaks inside and out, including the use of newly styled LED headlamps and taillights, plus more importantly, the introduction of a newly available seven-speed S tronic transmission across the range that improves the 0-60 mph time by 0.3 seconds on the 550hp R8 V10 Plus.
Pricing for the refined model start from $114,900 for the V8-powered coupe and rises to $179,645 for the V10 Plus.
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